360 PROJECT - LVMH AND MAISON/0
RESEARCH EXCERPTS

PROPOSED MAISON: BODEGA NUMANTHIA

GROUP 3 - Jane, Peiyao, Sophie, Italia, Star and Tallulah

In conjunction with LVMH, Maison/0, the project brief assigned us to focus on the research and development of digital media that communicates LVMH’s commitment to the Life 360 initiatives and regenerative luxury.

Group 3 was assigned to focus on circularity and transparency. Following collaborative efforts, we developed a product launch and rebrand proposal for Wine & Spirits Maison BODEGA NUMANTHIA. Introducing a new product - NUMANTHIA ORUJO, repurposing waste grape pomace from wine production to distill an orujo as part of a circular intiative.

The visual outcomes encompassed an eclectic mix of digital media, including stills, moving image, augmented reality  and virtual reality experiences.

IMAGE OUTCOMES

FULL CLIENT PITCH

FOR RESERACH EXCERPTS

creative direction
JANE CHAN AND PEIYAO YANG

market research
JANE CHAN

circular packaging material
JANE CHAN

CREATIVE DIRECTION





MARKET EVALUATION








CIRCULAR PACKAGING

VISUAL IDENTITY RESEARCH - 來龍去脈 (INS AND OUTS)
CURATED ARCHIVE

HAND STITCHED BINDING WITH CALICO LINING

The archive commemorates Hong Kong’s leading position in
global cotton spinning textile industry during the 60s and 70s. 

The relationship between Fashion and Hong Kong’s scene scapes
reflects the effect of economic prosperity, cross-pollination from
myriad foreign culture and consumer zeitgeist. 


Curation and research 
JANE CHAN