BASED IN LONDON AND HONG KONG


photography | art direction |  styling
studio lighting | concept development
backstage photography | product stills











IMAGES
SHOWS
RESEARCH FOR IDEATION
CREATIVE OPS
ABOUT


















© 2024 Jane Chan, All Rights Reserved.


360 PROJECT - LVMH AND MAISON/0
RESEARCH EXCERPTS



















PROPOSED MAISON: BODEGA NUMANTHIA

GROUP 3 - Jane, Peiyao, Sophie, Italia, Star and Tallulah




In conjunction with LVMH, Maison/0, the project brief assigned us to focus on the research and development of digital media that communicates LVMH’s commitment to the Life 360 initiatives and regenerative luxury.

Group 3 was assigned to focus on circularity and transparency. Following collaborative efforts, we developed a product launch and rebrand proposal for Wine & Spirits Maison BODEGA NUMANTHIA. Introducing a new product - NUMANTHIA ORUJO, repurposing waste grape pomace from wine production to distill an orujo as part of a circular intiative.

The visual outcomes encompassed an eclectic mix of digital media, including stills, moving image, augmented reality  and virtual reality experiences.







IMAGE OUTCOMES


FULL CLIENT PITCH





FOR RESERACH EXCERPTS

creative direction
JANE CHAN AND PEIYAO YANG

market research
JANE CHAN

circular packaging material
JANE CHAN





CREATIVE DIRECTION





MARKET EVALUATION








CIRCULAR PACKAGING













VISUAL IDENTITY RESEARCH - 來龍去脈 (INS AND OUTS)
CURATED ARCHIVE

HAND STITCHED BINDING WITH CALICO LINING

The archive commemorates Hong Kong’s leading position in
global cotton spinning textile industry during the 60s and 70s. 

The relationship between Fashion and Hong Kong’s scene scapes
reflects the effect of economic prosperity, cross-pollination from
myriad foreign culture and consumer zeitgeist. 


Curation and research 
JANE CHAN