360 PROJECT - LVMH AND MAISON/0
RESEARCH EXCERPTS
PROPOSED MAISON: BODEGA NUMANTHIA
GROUP 3 - Jane, Peiyao, Sophie, Italia, Star and Tallulah
In conjunction with LVMH, Maison/0, the project brief assigned us to focus on the research and development of digital media that communicates LVMH’s commitment to the Life 360 initiatives and regenerative luxury.
Group 3 was assigned to focus on circularity and transparency. Following collaborative efforts, we developed a product launch and rebrand proposal for Wine & Spirits Maison BODEGA NUMANTHIA. Introducing a new product - NUMANTHIA ORUJO, repurposing waste grape pomace from wine production to distill an orujo as part of a circular intiative.
The visual outcomes encompassed an eclectic mix of digital media, including stills, moving image, augmented reality and virtual reality experiences.
IMAGE OUTCOMES
FULL CLIENT PITCH
FOR RESERACH EXCERPTS
creative direction
JANE CHAN AND PEIYAO YANG
market research
JANE CHAN
circular packaging material
JANE CHAN
CREATIVE DIRECTION
MARKET EVALUATION
CIRCULAR PACKAGING
![](https://freight.cargo.site/t/original/i/c3edf9278b314cda8847cc958778c4bbc8129d681a3e873b7d50564ba7d210e8/Screenshot-2023-04-25-at-12.10.54-AM.png)
![](https://freight.cargo.site/t/original/i/c9aa229805456df0f5902b12362dc8ebc2e5f8061d51152263822b69565379b6/Screenshot-2023-04-25-at-12.11.00-AM.png)
![](https://freight.cargo.site/t/original/i/7db144f1942d31650ea4cfa4c8dc6417677a9250d61b835a7b2fb3f1a302a166/Screenshot-2023-04-25-at-12.11.06-AM.png)
![](https://freight.cargo.site/t/original/i/e2424b136c1033633b24dfbb94a7f79c32829e1b28a481e81f5deb3d79d8f93f/Screenshot-2023-04-25-at-12.12.29-AM.png)
![](https://freight.cargo.site/t/original/i/b678d8a299d7de61c97964f6ff7c301c3e00d61820084494f42fc5a631e7d42c/Screenshot-2023-04-25-at-12.11.12-AM.png)
![](https://freight.cargo.site/t/original/i/c3008f47a6a149f0995bb990b0cbc1f89685b8d085fd723e763038b9bd18d0d9/Screenshot-2023-04-25-at-12.12.23-AM.png)
![](https://freight.cargo.site/t/original/i/6dcd6cde4e1044b2a70a979d6276e3a1e134a66712cc4b0980779de901dae2d1/Screenshot-2023-04-25-at-12.12.35-AM.png)
![](https://freight.cargo.site/t/original/i/700f7556f959ef25661d134507171c3eff46d3a26b3edde9dbe07fdf74f1ad63/Screenshot-2023-04-25-at-12.12.41-AM.png)
![](https://freight.cargo.site/t/original/i/f5141855804b8a67b44da1277daa8f6af50ca7b11e41677591d7acdc81189326/Screenshot-2023-04-25-at-12.13.08-AM.png)
![](https://freight.cargo.site/t/original/i/a395a2273a9b289638a65121845ba316e0af2e21399bfec34f0d2d45dec2957a/Screenshot-2023-04-25-at-12.13.02-AM.png)
MARKET EVALUATION
![](https://freight.cargo.site/t/original/i/861d9df4c1fb0c6772299ceffcd990dee7b2d986ef2041d825a4ddef4f39493f/Screenshot-2023-04-25-at-12.09.21-AM.png)
![](https://freight.cargo.site/t/original/i/bdd7c9b2ad94e333b048aca8d01490d01c342bab9a72cae720dc0a0e79d82ba5/Screenshot-2023-04-25-at-12.09.29-AM.png)
![](https://freight.cargo.site/t/original/i/48741c59feb1f55b21ae8ea4a9536e48a4b018e6b18715aa9f6dbfce4c166776/Screenshot-2023-04-25-at-12.10.29-AM.png)
![](https://freight.cargo.site/t/original/i/118cd122d013474a7bc1cdd09abf04b64fd7123899d4e190750a1153553023eb/Screenshot-2023-04-25-at-12.10.41-AM.png)
![](https://freight.cargo.site/t/original/i/adadfca9dbdbb359b9dae45aa24740c867ad3048bd972399ba94e03a64af37e3/Screenshot-2023-04-25-at-12.10.21-AM.png)
![](https://freight.cargo.site/t/original/i/3bdddd953c51a566848bf308a33bb964c1671a26a62f2a452c82c1810e1c004a/Screenshot-2023-04-25-at-12.10.16-AM.png)
![](https://freight.cargo.site/t/original/i/35ca6bd23dcf0c2710cef3dfec6faec5748f621f4866f717749c3d96c437d805/Screenshot-2023-04-25-at-12.10.34-AM.png)
![](https://freight.cargo.site/t/original/i/21d2818504eff7a4b7eb8a942930eb9f4f15d01592b3c813e87c088ac3526a2d/Screenshot-2023-04-25-at-12.10.48-AM.png)
CIRCULAR PACKAGING
![](https://freight.cargo.site/t/original/i/59078c64139b38a75143cbeb61f266c0a9ebb068b3b672c5e36d8eac0b454819/Screenshot-2023-04-25-at-12.13.28-AM.png)
![](https://freight.cargo.site/t/original/i/b20fc1b7ff1691631128466e1ed2ec290625ba4f81b09a4fb21f8e4ee02e7e47/Screenshot-2023-04-25-at-12.13.34-AM.png)
![](https://freight.cargo.site/t/original/i/e8bcea251a2a0a60d2427cbb5b4da7d409cbc184c323d9a77ca2937ee440b381/Screenshot-2023-04-25-at-12.13.40-AM.png)