360 PROJECT - LVMH AND MAISON/0
RESEARCH EXCERPTS
PROPOSED MAISON: BODEGA NUMANTHIA
In conjunction with LVMH, Maison/0, the project brief assigned
us to focus on the research and development of digital media that
communicates LVMH’s commitment to the Life 360 initiatives
and regenerative luxury.
CREATIVE DIRECTION
MARKET EVALUATION
CIRCULAR PACKAGING
Group 3 was assigned to focus on circularity and transparency. Following collaborative efforts, we developed a product launch and rebrand proposal for Wine & Spirits Maison BODEGA NUMANTHIA. Introducing a new product - NUMANTHIA ORUJO, repurposing waste grape pomace from wine production to distill an orujo as part of a circular intiative.
The visual outcomes encompassed an eclectic mix of digital media, including stills, moving image, augmented reality and virtual reality experiences.
GROUP 3 - Jane, Peiyao, Sophie, Italia, Star and Tallulah
FOR RESERACH EXCERPTS
creative direction JANE CHAN AND PEIYAO YANG
market research JANE CHAN
circular packaging material JANE CHAN
VISUAL IDENTITY RESEARCH - 來龍去脈 (INS AND OUTS)
CURATED ARCHIVE
HAND STITCHED BINDING WITH CALICO LINING
The archive commemorates Hong Kong’s leading position in
global cotton spinning textile industry during the 60s and 70s.
The relationship between Fashion and Hong Kong’s scene scapes
reflects the effect of economic prosperity, cross-pollination from
myriad foreign culture and consumer zeitgeist.
Curation and research
JANE CHAN
